Even if you aren’t familiar with ABZORB by name, there’s a good chance that you’ve worn it. Styles such as the 1000, 1906, as well as our 2000s running heritage with the 530 and 860v2 represent some of ABZORB’s greatest hits.

Originally introduced with the debut of the 998 in 1993, ABZORB represented a breakthrough in cushioning technology. The development of ABZORB started with an age-old problem in mind, absorbing the shock created by the impact of a runner’s foot against the ground. Improving upon the era’s existing technology demanded a balance between cushioning and firmness.

ABZORB is more than a cushioning platform and more than an aesthetic. It’s a living tribute to New Balance’s legacy of innovation and meticulous craft in the service of building a better shoe.